SMS overview

Text messaging is how most customers reach local businesses. Simplae connects to your SMS provider so your assistant can answer on your business number — automatically, safely, and within carrier rules.

What you need

• A Simplae account with knowledge added
• Your business details for registration (Simplae handles the carrier paperwork)
• Patience for carrier registration if you are in the United States

How it works

Customers text your published number. Messages arrive at Simplae, your assistant reads them against your knowledge, and replies within seconds. You can watch everything in Conversations.

Setup path

1. Learn about your phone number
2. Complete verification
3. Configure messaging and opt-in
4. Understand STOP and HELP

Compliance is not optional

Carriers and regulators require consent, opt-out handling, and business registration. Skipping steps can get your number filtered. Read compliance and A2P overview early.

Costs to expect

You pay Simplae for the platform. Twilio bills separately for the phone number and per-message fees. Most small businesses spend a few dollars to low tens per month on SMS traffic unless volume is high.

When things go wrong

See common issues for delivery failures, verification delays, and duplicate numbers.